New Car Alarm Market Research Essay Example | Topics and Well Written Essays - 3000 words

New Car Alarm Market Research - Essay Example It is evidently clear from the discussion that the main weakness of the process is the unfamiliarity of the product within the market which will, later on, be tasking in the globalization process and the competition. Various openings and threats have been found in the automobile market research and the advantages that the company has over its competition by virtue of its location and production line. The research results are intended to outline how well Luminescent Alarms would be received by the general public (car owners). The research is also aimed at finding out if there is a demand for its proposed product and to see if its potential customers would buy the new product with regard to its practicality. Car crime has been an ostensible global problem for decades, in practically every country in the world. As reports show that more than 2700 cars are reported stolen in Europe on a daily basis and 50% of them are hardly ever retrieved. Luminescent Alarms  is the World’s fir st silent and visual car alarm. A unique British patent that uses cutting-edge optical tools. It responds to a signal provided by a standard mobile phone SIM and makes an illuminated flashing message Stolen appear visibly on a number  plate when required, this feature, however, is subject to manipulation by the car owner. Luminescent Alarms was created by David Richardson and  Dr. Ashley Knowles to develop and exploit the idea of an anti-theft technology for identifying stolen cars.The ideology is to raise the profile of a stolen vehicle thereby drawing the attention of the public who can then respond by alerting the police. The Alarm ensures that the owners stay in complete control of the security of their vehicles and the police can launch a recovery mission as nippily. When activated, the owner and the relevant authorities concurrently receive text messages alerting them to the theft. That helps raise the profile and ensure the vehicle is apprehended with haste.  The system is tamper proof and can be tracked on a number of devices (including computers, laptops, and smartphones).

Paulo Coelho's The Alchemist Essay Example | Topics and Well Written Essays - 1500 words

Paulo Coelho's The Alchemist - Essay Example Despite its best-selling nature and general acclaim, then, Coelhos story a young boy and his "Personal Legend" (22) does not make a compelling argument. This is because, when faced with scrutiny in the form of looking at the larger universe outside his novel, Coelhos notion of a purposeful and benevolent universe does not work. The Alchemist starts with its protagonist, a young shepherd named Santiago living a simple life in the hills of Andalusia, in Spain. Santiago enjoys reading, and has had the same dream—one in which he is told of a great treasure—twice in a row. Most of the story is about his travels as he journeys to Egypt to find this treasure, and he eventually does find a chest of gold, although it turns out to have been where he was originally sleeping all along. In the epilogue, we see Santiago, now a rich man, happy not only from his new-found wealth, but from the way he has grown and the things he saw on his journey. This, we are meant to assume, is the real treasure, and it is one that ties in with the conclusion—calling it a moral might be a bit too strong—that Coelho builds up in his story from nearly the start. Throughout the novel, Santiago is met with resistance to his dream. The leader of the bandits who attacks him tells him he needs to "learn that a man shouldnt be so stupid" (Coelho 163). After he leaves Spain he has all his money stolen in Tangiers by a man who ironically tells him that the city "is a port, and every port has its thieves" (Coelho 37). Despite these set-backs, Coelho smoothly sets up as the main premise of the novel the idea that a positive attitude and a desire for success overcomes all obstacles. This is made most explicit in the role of Melchizedek, who tells the boy the book he is reading "describes peoples inability to choose their own Personal Legends" (Coelho 18) and argues that, in fact, â€Å"when you want something, all the universe